In honor of St. Patrick’s Day, I went through my 10-year archive of dolly pics and selected a variety of my girls in green. Some of these beauties have moved on, but most have stayed with me and continue to bring me joy. I hope they bring a smile to your face as you celebrate today with kisses to your loved ones and a nice frothy mug of green beer.
Tonner Doll Company
Anyone who reads my blog knows that Robert Tonner’s dolls hold a special place in my heart. I discovered Tonner’s dolls in 2003, when Tyler Wentworth and her world reigned supreme in Robert’s offerings. I was primarily enticed by the dolls’ uber-realistic, beautiful faces. They were so full of personality, and each one was distinct from the others. I loved that Robert injected racial diversity in his collections, regularly adding gorgeous African-American, Asian, and Hispanic characters into the mix. Today, I have hundreds of dolls from Tyler’s world in my collection, and they remain first in my heart.
But, of course, doll lines have short shelf lives in the world of high-end fashion dolls, and Tyler and her world were gradually phased out as collectors’ tastes changed. Tonner went on to create other doll lines. Cami, Re-imagination, DeeAnna, Antoinette, and Deja Vu took their turns in the spotlight, and many were gorgeous dolls. But while I purchased several of these dolls, none grabbed my attention like Tyler and Sydney once did. Back in those days, it was difficult for me to winnow down the list of dolls I wanted to purchase in each subsequent line unveiling. Like many collectors, I’d count down the days until Tonner’s latest unveiling, quickly emailing my dealer my wish list in hopes of getting to her first before my favorites sold out. But with Tonner’s subsequent lines, there were usually only a couple that stood out to me, and they rarely sold out.
It could be that I’m romanticizing my early collecting days, and the Wentworth family is a source of wistful nostalgia. It could be that I’ve matured as a collector, and I am now choosier with what I add to my collection. After all, I have to be out of necessity. My collection is bursting at the seams of my many doll cabinets.
At any rate, the point of all this rambling is to say that Robert Tonner just released a collection that has captured my imagination more than any other line since Miss Wentworth entered the scene. Her name is Miette, and she is far from a fashion doll. Miette’s back story casts her in the role of a character in the fictional, fairy tale-esque French village of “Faire Croire.” As described on Tonner’s website:
“Once upon a time, in a far off corner of a very southern part of France, lies a tiny village called, Faire Croire. Don’t bother to look on any map, you’ll never find it. It’s a lovely village where the people enjoy a life of beauty and peace. Every house in the village is a different color and has window boxes filled with flowers of all kinds. The moss covered thatched roofs slant in all angles. There are no locks on any doors or windows. The narrow cobblestone streets are lined with fragrant flowers growing in beautiful pots adorned in jewels. The air is always thick with the scent of freshly baked pain au chocolat. It seems like a place you would hear about in a fairy tale. Although Faire Croire is well over 500 years old, no one knows it’s there. But, Faire Croire does have a quality, something sinister that hangs over the heads of all the villagers. Something like a dark cloud. Could that feeling be coming from the castle on the hill?
How could a village be over 500 years old with no one except the people that live there knowing of its existence? Miette, the lovely daughter of the Mayor of Faire Croire, intends to find out.”
I love Tonner’s quirky back stories, and I hope he expands on this one. Miette’s aesthetic is full of pastel colors, ruffles, and eyelet fabric. Her face is open and innocent, her lips ever-so-slightly parted as if she might speak. She reminds me a great deal of one of my other favorite sculpts of Robert’s, Euphemia, one of Cinderella’s wicked stepsisters. But while Euphemia is pouty and cross, Miette is sweet and tender.
It seems that I am not the only collector enchanted by Miette. She was just released yesterday, and the status of many dolls has gone from “in stock” to “coming soon,” which I assume means they have sold out of much of their first shipment. While I’m delighted for Tonner Doll, as I can’t remember this happening for some time, I’m disappointed that I wasn’t able to place my order today. I’m going to start out with a raven basic, and if she is as lovely as her pictures, I’ll likely add a dressed doll. If money were no object, my wish list would consist of the Raven Basic, Dainty Miette, Fanciful, and Enchanting Miette.
I wish Tonner the best with this new line, and I’m looking forward to adding Miette to my dolly world. Who knows, perhaps she will fill the empty place in my heart that Tyler left when she exited the scene.
A WONDERful Surprise
It’s not my intention to turn my blog into a doll sales notification service, but I gotta share the love with this one. Tonner Direct sent out an email to its subscribers this afternoon alerting them to a liquidation sale on its Diana Prince (aka “Wonder Woman”) line. This line re-imagines Wonder Woman’s alter-ego, Diana Prince, as a fashionable woman about town. Robert Tonner incorporates into each ensemble subtle references to Diana’s true identity, such as elements of red, white, and blue, and star charms on earrings, bracelets, and belts. I think it is a brilliant re-imagining of a female archetype that strikes a chord particularly for my generation, which delighted in Lynda Carter’s adventures fighting bad guys every Friday evening.
Originally intending to purchase just two outfits, I somehow ended up with three outfits and two dressed dolls in my cart before I checked out. The one drawback fore me is the fear that such an awesome sale is an indication that Tonner Doll is falling on hard times. It’s difficult to believe that the company is making any profit by selling those ensembles for just $29 each. It seems to me that these emails about generous sales from Tonner Direct are coming into my mailbox more and more frequently. Collector dolls are a tough business, and Tonner Doll has been around for a long time. I appreciate the sales, but I would prefer to pass on them if it means that a company that has brought so much joy into my life is living on borrowed time.
The Tonner Doll Company released photos of its “mainline preview” this week. Apparently, the balance of the 2015 mainline release will be announced sometime in March. According to the company, March’s release will include dolls from the Patsy, Patsyette, American Model, DC Stars, Sindy, Déjà Vu, and much-anticipated Marley Wentworth lines. And, lest I forget, I hear that there will be new Wizard of Oz dolls. Again. No one knows how to wring the value out of a commercial license like Robert Tonner.
Of the 15 dolls that Tonner announced this week, 12 are now available for shipping—a huge improvement over having to wait for the vast majority of the dolls to arrive from a slow boat from China by dubious arrival dates. This also marks the first time Tonner’s release of licensed dolls based on characters from a contemporary movie will actually be ready for shipping while the movie is still in theatres. (Well, at least two dolls will. The third seems to still be pending approval.) So, even if the film tanks, there is a chance the dolls will sell on at least the premise of Jupiter Ascending being a good film.
Besides the three Jupiter Ascending dolls, also released were an impressive seven dolls from the Diana Prince collection, which features the popular Tyler 2.0 sculpt and reimagines Wonder Woman as a fashionable woman about town. This clever recasting of Diana Prince makes her potentially appealing to both comic book geeks and fashion doll collectors. I personally know at least one of the latter who will be adding a Diana Prince doll to her collection.
Rounding out the preview are one Tiny Kitty, two Scarlett O’Haras, one Wicked Witch (probably edition number 459, but who’s counting?), and a resin Snoopy and Belle gift set. Not sure what market Tonner is targeting with that last one. My general impression of the preview is positive, and I’d like to call attention to three products that I particularly like. But before I do, I really need to get something off my chest.
My chief critique of this collection has nothing to do with the dolls themselves. It is the way they are presented. Tonner Doll Company’s inadequate photography of its products does a huge disservice to collectors, and, of course, to the company itself. With the near-eradication of the local doll shop, collectors no longer have the luxury of being able to personally handle and evaluate dolls before they purchase them.
Collector fashion dolls are expensive—and they are getting more so. Plunking down $200 for a purchase sight unseen takes quite the leap of faith. With less and less discretionary income available to the middle class, the concept of “pre-ordering” has become almost quaint. Many collectors now reserve judgement until they review IRL (“in real life”) photos of dolls that have already been purchased by other collectors who are kind enough to share their personal photos. Under these circumstances, manufacturers can become hugely dependent on the picture-taking skills of anonymous collectors to sell their wares. After investing countless dollars on creative talent, manufacturing costs, and ever-rising overhead, why in the world would any company allow their sales to depend on homemade photos shared in online collector groups?
The transformation of doll commerce from brick-and-mortar to online stores has made it incumbent upon manufacturers to try to replicate the in-store shopping experience online via high-quality, multiple, detailed photographs. And that doesn’t mean taking one front-view photo of a doll and then using close-ups of that same photo for your detailed photos. Show me that your product is worth my $189.99! Take off that coat. What’s under it? Is it lined? Does the dress come with a slip? Are there crinolines under that gown? Pick up that long hem and show me the shoes! Do they zip up, or do I have to fumble around with tiny buckles? What is the quality of that fabric? Are the beads sewn on? How thick is that sweater? What does the jewelry look like? All of these factors can be make-or-break for different collectors.
You may very well list what your outfits do or do not include in your product descriptions, but telling me that there are “white faux leather pumps” under that long gown does nothing to help me know what they actually look like. A short time ago, Tonner Doll Company did begin posting short videos of its dolls taking a 360-degree turn. I was delighted to see that, but the effort was short-lived, and the videos were too small to see any real detail.
Mr. Tonner, you can make it wholly unnecessary for collectors to wait to see the snapshots other collectors have taken of their dolls—and you can sell more dolls in the process—by taking high-quality, detailed photos of your production dolls when they are ready for shipping. Your photos are the only thing left on which your potential buyers can base their purchasing decisions. Don’t make it an afterthought. Pay a good photographer and stylist well, and you will see a handsome return on your investment.
To borrow an overused phrase, this is not rocket science. Integrity Toys has managed it for years. Each time they announce a doll, collectors are provided multiple detailed photographs from multiple angles as well as up-close photos of the doll’s accessories. This has allowed the company’s collectors to make more informed purchasing decisions, leading to fewer cases of “buyer’s remorse” that can result in returned products.
Sermon over. I’ve been holding that one in for a while.
Back to the preview. My main pick of this group’s litter is Jupiter Ascending, a doll based on the character and movie of the same name. I am not a sci-fi fan, and I have no idea who Mila Kunis is. I do know that I love the sculpt, and that getup looks like runway couture at its best. I want one.
“Diana” is my second pick. Of course, it’s difficult for me to make any definitive judgement, as I have no idea what the doll’s dress looks like when it isn’t being covered up by a coat. And where do those boots end? At her knee? Her crotch? Her waist? What the hell do her earrings look like? I guess I’ll have to go down to my local doll shop and check it out for myself. Oh, that’s right…
Then there’s the “Winter Princess” outfit. Although it is quite similar to Diana’s outfit, I can never resist a good coat dress. From what I can see of it, this is classic Tonner style at its best. But it would really, really be super to know what the coat looks like without the scarf on. Does it have a wide collar? A narrow one? Is the belt attached? And, please, let’s get a look at that damned purse!
Other items that interest me (at least what I can see from the single photo that Tonner offers), include Diana Prince’s “Stars and Stripes” outfit and a darling little Tiny Kitty.
I rarely pay retail for Tonner dolls any longer, as their sales are frequent and generous these days. That said, I did put an order in for Jupiter Ascending, as I got a good deal on her from Happily Ever After. (A terrific doll shop owned by a terrific guy. As a die-hard collector, I think it’s important that our community patronize the few brick-and-mortar doll shops still left standing, and this is a great one. I highly recommend them; tell Ed that Barb sent you.)
The entire preview can be viewed here. What are your favorites?